Human Added Value

Is it only me or is it logical to create “Human Added Value” in every business, occupation, job or activity ?

On one side: Material added value measurable mostly in Euro or other “hard currencies”

On the other side: Human Added Value, measured in… let’ s say feeling.

Feeling which motivates employees to engage, and clients to come back…

A few examples:

1. Sport shops:

– material value = the tools and kits

– human added value = the potential to develop oneself, human qualities, health, body and emotional potential.

2. education:

– material value = knowledge and skills

– human added value = human “being” qualities like self-confidence, charisma, intuition, passion